Launch
Brand and product,
shipped together.
A brand system in 72 hours and a first product in two to four sprints, built by one team so the site, the app, and the ads match.
Brand system in 72 hours
Name, mark, tokens, and voice, delivered as files the product can import.
- Three directions on day one, a system on day three
- Tokens shipped as JSON, Tailwind, and Figma
Product in sprints
The first release ships through sprint mode with payments, auth, and analytics from the start.
- A usable slice every two weeks
- Coding agents under a senior engineer who owns it
One system, every surface
Launch site, app, emails, and ads all read the same tokens, so nothing drifts.
- Design system and component library in the repo
- Creative generated inside the brand, not next to it
Brand and product
What is included.
Naming
Candidates cleared for domain, trademark, and handles before the shortlist reaches you.
Identity
Mark, wordmark, type, and color tested on real screens at real sizes.
Design tokens
One source of truth exported to CSS, Tailwind, iOS, and Figma.
Launch site
Live before the product, with waitlist and analytics wired in.
MVP scope
The smallest release a customer would pay for, written as a spec with a cut line.
Auth and billing
Accounts, subscriptions, and invoices handled in sprint one, not bolted on later.
Analytics
Events, funnels, and a dashboard from the first deploy so launch day has numbers.
Distribution
App store listings, integrations, and docs prepared alongside the build.
How it works
Step by step.
01
Direction
Three brand routes in a day. Pick one, and the system is finished by day three.
02
Build
Two to four sprints on the first product, with the launch site live from sprint one.
03
Ship
Product, site, and creative all reading the same tokens, ready for the launch plan.
to a complete brand system
sprints to a first product
token file across every surface
Questions
Can a real brand be built in 72 hours?
A first version can, and it is usually better than what a venture would get in six weeks of rounds. Designers set direction and generative tools handle exploration. The system evolves after launch, but it never has to be replaced.
What is in the first product?
The smallest thing a customer would pay for: usually one core workflow, accounts, billing, and analytics. Everything else goes on the cut line and gets scheduled by what customers ask for after launch.
Who owns the design and code?
The venture entity does, from the first commit. Brand files, tokens, repos, and accounts are set up in its name, and Entatan works inside them as a co-owner.
What if we already have a brand?
We encode it as tokens and a voice guide, fix any gaps, and build the product inside it. The 72-hour clock becomes a two-day systemization instead of a fresh identity.
Explore the full Launch suite
Launch
Idea, brand, product, go-to-market, and operations from one team.
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Idea to company
Thesis, customers, entity, and a plan you can execute.
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Brand and product
A brand system in 72 hours and a first product in two to four sprints, built by one team so the site, the app, and the ads match..
You are here
Go-to-market
Site, waitlist, creative, lifecycle, and the first paid tests scheduled before the product is finished.
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Operate
Support, billing, and reporting agents plus a weekly operating review.
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Build the first version
Brand and product from one team, in weeks. Pitch the idea, or bring the one you have.