Launch · the Vinyatan studio
New companies,
built end to end.
Idea, brand, product, go-to-market, and operations from one team. We build ventures for equity or revenue share and stay on as the operating partner.
Idea to company
A thesis memo, validated customers, and an incorporated entity in 30 days.
- Market sizing and a competitive map in the first week
- Twenty customer conversations before a line of code
- Entity, cap table, and banking set up on a standard template
Brand and product
Name, identity, and a shippable first product built in the same sprint system we use for partners.
- Brand system in 72 hours
- First product shipped in two to four sprints
- Payments, auth, and analytics from day one
Go-to-market
Launch site, campaign, and first paid tests run by the growth team on launch day, not after it.
- Launch site live before the product is
- Waitlist, lifecycle, and paid tests in one plan
- A live broadcast system when the launch deserves one
Operate
Agents run support, billing, and reporting so a venture can grow before it has a team.
- Support and finance agents from the first customer
- A weekly operating dashboard shared with every stakeholder
- Hiring only when a workflow outgrows an agent
Launch
Also in every engagement.
The parts that are not a headline but decide whether the work holds up.
Thesis memo
Two pages on the market, the wedge, the customer, and what would have to be true. Written before anything else is funded.
Incorporation and cap table
Standard entity, equity split, and vesting terms. No custom paper for the first version. Counsel reviews before anyone signs.
Product in sprints
The first release ships through the same two-week sprint system as partner work, with the venture as the customer.
Brand system
Name, mark, tokens, and voice in 72 hours so the launch site, the product, and the ads all speak the same language.
Launch campaign
Site, waitlist, creative, and a first paid test scheduled for launch day. Broadcast production when the story warrants it.
Operating dashboard
Revenue, costs, customers, and agent activity on one page, reviewed weekly with the founding team.
How it runs
From brief to production.
The same three moves on every engagement, so you always know what happens next.
01
Pitch
Send the idea through the Vinyatan form. Two pages is plenty. We reply within a week with a pass or a call.
02
Validate
Two weeks of customer conversations, sizing, and a thesis memo. If it does not hold, we stop and say why.
03
Build
Brand, product, and launch site in two to four sprints, with the founding team in the portal every day.
04
Launch and operate
Campaign live, agents running operations, and a weekly review. Entatan stays on as the operating partner.
Use cases
Where teams use Launch
New ventures built end to end — the Vinyatan studio.
Ship an MVP in weeks
A real product in front of real users inside a few two-week sprints. We cut scope to the one workflow that proves the idea, build it properly, and instrument it so you learn from day one.
Launch a site that loads fast and converts
A marketing site or campaign page built as a product: fast, measured, and easy to change. From brand to live in a sprint, with the analytics and forms already wired.
Build a brand identity in days
Name, wordmark, type, color, voice, and the system that keeps them consistent — delivered as files your team and your tools can use, not a deck that sits in a folder.
By the numbers
Measured, not promised.
ventures live in 2026
from idea to incorporated company
team across every discipline
Questions
Straight answers about Launch engagements.
What does Entatan take in a venture?
Equity or a revenue share, agreed before work starts. The split depends on who brings the idea, the capital, and the operating load. Standard structures are on the pricing page, and every deal is papered by counsel before anyone builds.
Do I need to be technical?
No. You need to know the customer and the problem. We bring engineering, creative, growth, and operations. Founders who are technical usually take the product lead, and we fill in around them.
What kinds of ideas do you take on?
Software and software-enabled businesses where a small team with agents can reach revenue quickly: vertical SaaS, tools for operators, campaigns and media properties, and marketplaces with a clear wedge. We pass on ideas that need large capital before the first customer.
How is this different from an agency building my MVP?
We own part of the outcome, so we build for the business rather than the invoice. The same team stays on through launch and operations, and the venture gets the agents, playbooks, and production system we use for our own companies.
What have you launched so far?
Three ventures are live in 2026: Soccial AI, an AI that runs social campaigns and turns followers into paying customers; a cross-country campaign site with its own live broadcast system; and a purpose-built broadcast studio app. Details and status are on the Vinyatan page.
Explore the full Launch suite
Launch
Idea, brand, product, go-to-market, and operations from one team.
You are here
Idea to company
Thesis, customers, entity, and a plan you can execute.
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Brand and product
A brand system in 72 hours and a first product in two to four sprints, built by one team so the site, the app, and the ads match..
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Go-to-market
Site, waitlist, creative, lifecycle, and the first paid tests scheduled before the product is finished.
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Operate
Support, billing, and reporting agents plus a weekly operating review.
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Have an idea?
Pitch it. Two pages, no deck required. We reply within a week.