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Brand guidelines

How to refer to Entatan, use our wordmark, and attribute work we built.

Effective: Sep 7, 2026

1. About our marks

Entatan LLC owns the names, wordmarks, logos, and design elements for Entatan, Envinyatan, Vinyatan, and The Forge (the “Marks”). These guidelines explain how partners, press, and the community may use them.

Entatan is an independent company. It is not affiliated with, sponsored by, or endorsed by any platform, model provider, or manufacturer mentioned on our sites.

2. Naming and spelling

Get the names right:

  • Entatan — the company. Capital E. Never all caps in running text.
  • Envinyatan — our partner line. Say “an Envinyatan engagement”, not “an Entatan Envinyatan”.
  • Vinyatan — our venture line. Say “a Vinyatan venture” or “built through Vinyatan”.
  • The Forge — our production system. Always with “The” capitalized.
  • Services are single words: Build, Automate, Create, Grow, Launch. Capitalize them when naming the service, not when using the verb.

3. Attribution

If Entatan built your product, site, or campaign, you may say so with the phrase “Built by Entatan” or the small footer pill we provide. Attribution is optional for partners unless the statement of work says otherwise. For content created with our tooling, “Created with Entatan” is the preferred wording.

4. Press and mentions

Describe Entatan as an AI-native software engineering and marketing company founded in 2026 and based in Utah. Its founder is Chance Robertson. Please share drafts that quote us or describe our work before publication through the contact form, choosing the press topic. We will not approve wording that implies endorsement of a product we did not build.

5. Usage terms: do

If you use the Marks, you agree that Entatan owns them and that any goodwill from your use belongs to us. You may:

  • Use the Marks only to refer accurately to Entatan or work we did.
  • Use the wordmark files as provided, with the clear space and minimum size in the asset kit.
  • Follow these guidelines and any changes we ask for after review.
  • Link to entatan.com when naming us online.

6. Usage terms: don't

You may not:

  • Use the Marks in a product name, company name, domain, app title, or social handle.
  • Alter, recolor, animate, or combine the wordmark with other elements to make a new mark.
  • Imply that Entatan endorses, sponsors, or is affiliated with you or your product.
  • Use the Marks in a way that is misleading, disparaging, or that violates our Acceptable Use Policy.
  • Sublicense the Marks. We may license them to others; you may not. We may withdraw permission at any time, and you must stop use promptly when asked.

7. Wordmark and assets

The Entatan wordmark is a monoline SVG that draws itself in on load. Use it in white on dark backgrounds and in near-black on light backgrounds. Do not place it over busy imagery. Asset kits (SVG, PNG, clear-space diagram, footer pill) are available to partners and press on request through the contact form.

8. Venture brands

Vinyatan ventures carry their own names and marks: Soccial AI; 48 States, One Cyberbeast; and Cyberstudio. Each is a separate brand with its own guidelines. Do not combine a venture mark with an Entatan Mark to suggest they are one company.

48 States, One Cyberbeast is an independent owner attempt at Tesla's 2026 Free Supercharging Competition. The venture is not affiliated with, sponsored by, or endorsed by any vehicle manufacturer, and press describing it should say so.

9. Questions

Brand questions go through the contact form (press topic) or a DM to @chancerobertson on X.

Last updated: Sep 7, 2026