Launch
Launch day,
planned from day one.
Site, waitlist, creative, lifecycle, and the first paid tests scheduled before the product is finished. A broadcast when the story deserves one.
Launch plan
One calendar for site, waitlist, creative, and paid tests, dated against the product sprints.
- Waitlist and lifecycle live weeks before launch
- First paid tests scheduled for launch day, budgets agreed
Live broadcast
For launches that are stories, we run a purpose-built broadcast system on X Live.
- Studio software built in-house for one job
- Clips, cutdowns, and posts produced during the stream
Go-to-market
What is included.
Launch site
Fast, on brand, and live before the product. Waitlist, analytics, and payments wired in.
Waitlist and lifecycle
Welcome, nurture, and launch-day sequences written and scheduled ahead of time.
Creative kit
Static, video, and social assets in every size, generated inside the brand system.
First paid tests
Small budgets across two or three channels, read weekly, scaled where they work.
Broadcast system
Live production for launches with a narrative, using tools we built for our own ventures.
Launch review
Seven days after launch: what worked, what did not, and where the next dollar goes.
How it works
Step by step.
01
Plan
Calendar, channels, and budgets agreed while the product is still in sprint one.
02
Warm up
Site, waitlist, and content live early so launch day has an audience waiting.
03
Launch
Campaign, creative, and paid tests go live together. A week later, the review sets the next plan.
calendar for product and launch
from launch to first review
channels tested at launch
Questions
When does go-to-market work start?
In sprint one, alongside the product. The launch site goes live first, the waitlist starts collecting, and the creative kit is built from the brand system while the product is still being written.
Who pays for launch media?
The venture does, from its own ad accounts. Budgets are agreed in the launch plan and start small. Spend scales only where the first week's numbers justify it.
Do all launches get a broadcast?
No. A live broadcast makes sense when the launch is itself a story people would watch. Most ventures launch with a site, a campaign, and paid tests. We advise on which kind of launch you have.
What does the launch review cover?
Traffic, conversion, cost per acquisition by channel, early retention, and what customers said. It ends with decisions: what to scale, what to stop, and what the next sprint should change.
Explore the full Launch suite
Launch
Idea, brand, product, go-to-market, and operations from one team.
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Idea to company
Thesis, customers, entity, and a plan you can execute.
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Brand and product
A brand system in 72 hours and a first product in two to four sprints, built by one team so the site, the app, and the ads match..
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Go-to-market
Site, waitlist, creative, lifecycle, and the first paid tests scheduled before the product is finished.
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Operate
Support, billing, and reporting agents plus a weekly operating review.
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Plan the launch
Every venture launches with a site, a campaign, and a review. Pitch yours.