Entatan for Google Ads.
Search, Shopping, and the pages they land on.
Search and Shopping campaigns managed alongside the feed and the landing pages. One team on the ad and the page it sends people to.
Also available for Entatan for Shopify, Entatan for HubSpot, Entatan for Meta Ads and Entatan for Slack.
Search and Shopping
Campaign structure as config, negative lists maintained by agents, and bids tied to margin rather than return on ad spend alone.
- Campaign structure as config
- Negatives maintained by agents
- Bids tied to margin
Feed and landing pages
Feed rules fixed at the source and landing pages built for the query, loading in under a second.
- Feed rules fixed at the source
- Pages built for the query
- Sub-second load on every page
Measurement
Server-side conversions with revenue from orders, reviewed weekly against the search terms that drove them.
- Server-side conversions
- Revenue from orders, not estimates
- Search terms reviewed weekly
Add Entatan to Entatan for Google Ads
Three steps. We do the connecting; you keep the accounts.
01
Link the account
Accept a manager account link with standard access. Billing and ownership stay with you.
02
Connect the feed and the site
Merchant Center, analytics, and the site repo, so feed fixes and page changes ship in the same sprint as campaign changes.
03
Run and review
Campaigns publish from config after review. The Monday memo covers spend, revenue, and the next tests.
Questions
Do you use automated bidding?
Where the conversion data supports it. Smart bidding works when it sees real revenue, so measurement comes first. Where volume is thin we run manual or portfolio strategies until it is not.
Can you fix our product feed?
Yes, and usually at the source. Titles, attributes, and images are corrected in the store or the feed rules rather than patched in the platform, so every channel benefits.
Do you build landing pages too?
That is the point of running the ad and the page as one team. Pages ship from the same sprint as the campaign, load fast, and match the query. Tests run on both sides.
What about YouTube and Performance Max?
Both when they earn their place. Performance Max gets a clean feed and real conversions first, then a budget. Video runs when the creative and the measurement are ready for it.
Put Entatan to work in Entatan for Google Ads.
Search and Shopping campaigns managed alongside the feed and the landing pages. One team on the ad and the page it sends people to.