Work
E-commerce & DTC · A DTC apparel brand · Sample
Creative volume that paid for itself
Rebuilt the paid social engine around weekly creative drops and a measurement stack the founders could read. Spend went up; cost per order went down.
Services: Grow, Create · 90 days
The challenge
The brand had a product people loved and an ad account nobody trusted. Two hero videos had run for months, frequency was climbing, and cost per acquisition had roughly doubled. Reporting lived in three dashboards that disagreed with each other.
The approach
- Creative system: a brand kit, a hook library, and a weekly cadence of thirty-plus ad variants across static, UGC-style, and motion.
- Rebuilt tracking with server-side events and a single attribution view tied to actual order margin.
- Consolidated campaigns into a few broad audiences with creative doing the targeting.
- Weekly growth review: kill the bottom variants, scale the top ones, and brief next week's concepts from the data.
“We stopped arguing about which dashboard was right and started arguing about which ad to scale.”
Results
Illustrative composite figures, shown to demonstrate the reporting format. Real engagements report against the metrics you already track.
Results
+41%
return on ad spend over 90 days
Illustrative
-27%
cost per first order
Illustrative
30+
new ad variants shipped per week
Illustrative
Bring us the next one.
Scoped in a week, shipped in sprints, measured against your own numbers.