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Use cases

Launch · Startups

Research a market before you build for it

A grounded read on the market, the competitors, and the customers before money goes into a product. Interviews, public data, and what people actually say, condensed into a decision.

Runs on Launch

Frame the decision

Research without a decision attached becomes a report nobody reads. We start by writing the question — should we enter this market, which segment first, what price — and the evidence that would change the answer. That frame decides who we talk to and what we read.

Example brief

We have a working product for one trade and want to know whether to expand into two adjacent ones. We need to know who the buyer is, what they use today, what it costs them, and whether they would switch.

Gather from every source

Agents sweep public data — competitor sites and pricing, reviews, job posts, forums, filings — and build a structured picture fast. In parallel we run short interviews with real buyers and users, recorded and transcribed, and pull the patterns from what they say rather than what a survey asked them to say.

Deliver a decision, not a deck

The output is a short memo: what we found, what it means for the question, the assumption most likely to be wrong, and the cheapest test to check it. It comes with the evidence attached and a recommended next move — often a small experiment we can run in the following sprint.

Example requests

Competitive landscape with pricing and positioning

Customer interviews, transcribed and synthesized

Segment sizing from public data

Decision memo with the riskiest assumption named

Recommended next experiment

Try it on your own work.

Tell us the job. We scope it, price it, and ship the first sprint.