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Use cases

Grow · E-commerce & DTC

Run lifecycle email and SMS that pays for itself

Welcome, browse, cart, post-purchase, and win-back flows built on your data and tuned every month. The owned channel that keeps working when ad costs rise.

Runs on Grow

Map the moments that matter

We trace the customer path from first visit to repeat purchase and mark the moments where a message changes the outcome: the abandoned cart, the second order that never comes, the subscription about to lapse. Each moment gets a flow with a goal, a trigger, and a way to know if it worked.

Example brief

We have a welcome series and nothing else. Repeat purchase rate is flat. We want the full set of flows — cart, browse, post-purchase, replenishment, win-back — segmented by product and running by end of month.

Build the flows on real data

Flows are wired to your storefront and warehouse so they can use what a customer bought, viewed, and paid. Copy is written to the brand voice, designed for the phone, and tested on real inboxes. Every flow ships with a holdout so you can see what it adds rather than what it takes credit for.

Tune monthly

We review each flow's revenue, open, click, and unsubscribe rates against the holdout, rewrite the weak steps, and test send times, subject lines, and offers. Campaign calendars run alongside so the flows are never fighting the newsletter for attention.

Example requests

Welcome, cart, browse, and post-purchase flows

Replenishment and win-back sequences

Segmentation from purchase and behavior data

Holdout testing on every flow

Monthly optimization report

Try it on your own work.

Tell us the job. We scope it, price it, and ship the first sprint.